Sunday 10 November 2013

The Co-Operative Delivers Its First Own Brand Nappy Range

The Co-operative Food is introducing its new arrival of own-brand nappies as part of its new “Loved by us“ offering, providing busy families with great-value, quality products, available on their doorstep.

Starting from just £2.75 a pack, the new own-brand disposable nappies will cater for the different stages of a baby’s development, from birth to its early years. The range will go into selected Co-operative stores nationwide from 11 November 2013.

The new nappy range will launch into The Co-operative’s new Loved by us branding, which the community-based retailer began rolling out across its standard products in September.
cp nappies newborncp nappies junior
The Loved by us nappy range was given the seal of approval by a team of parents, who tested the nappies on their own babies and young children as part of The Co-operative’s robust testing regime. Families scored the products highly for their ease of use, effectiveness and quality.

Nicci Townley, Category Buyer for Health and Beauty, said: “We know how important nappies are when it comes to a baby’s development, freedom and happiness, and we have worked hard to produce a nappy range that parents can trust, both in quality and price. With a store in every UK postal area, The Co-operative is perfectly placed for those last-minute baby essentials, with everything you need for making changing time a ‘nappy’ experience.”
The Co-operative own-brand nappies, which are all dermatologically tested, are available in five different sizes - New Born, Mini, Midi, Maxi and Junior - and all feature a specially-designed core to ensure a snug fit along with a super-soft lining for comfort.

The Co-operative New Born Nappies are specially designed to protect the baby’s navel cord and feature overlapping tapes for adding security, while The Co-operative Midi to Junior Nappies have double leg cuffs for added protection from leaks, and flexible sides to adapt to active playtime.

For further information on The Co-operative’s product range, current deals and local stores, shoppers can contact The Co-operative Customer Careline on (freephone) 0800 0686 727 or visit


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